Privacy Policy

THE HOUZE HOTELPRIVACY POLICYLast Updated: January 2025

1. INTRODUCTION

The Houze Hotel ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hotelhouze.com, make reservations, or stay at our hotel.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We may collect the following personal information when you interact with our services:

Contact Information: Name, email address, phone number (including mobile number), mailing address

Reservation Information: Check-in/check-out dates, room preferences, special requests, guest count

Payment Information: Credit card details, billing address

Identification Documents: Government-issued ID for check-in purposes

Guest Preferences: Room type preferences, accessibility needs, amenities requests

Loyalty Program Information: Membership details, rewards status (if applicable)

Correspondence: Any information you provide when contacting us via email, phone, text message, or through our website

2.2 Information Collected Automatically

When you visit our website or stay at our hotel, we may automatically collect:

Device Information: IP address, browser type, operating system

Usage Data: Pages visited, time spent on pages, links clicked, booking patterns

Location Data: General location information based on IP address

Cookies and Similar Technologies: We use cookies and tracking technologies, including Google Tag Manager, to enhance your experience, analyze website traffic, and deliver personalized offers

Security Camera Footage: For safety and security purposes in public areas of the hotel

2.3 Information from Third Parties

We may receive information about you from:

• Travel booking platforms and online travel agencies
• Payment processors
• Travel partners and affiliates
• Public sources (for fraud prevention)

3. SMS/TEXT MESSAGE COMMUNICATIONS POLICY

By providing your mobile phone number to The Houze Hotel, you agree to receive text messages from us via our mobile text message provider, Whistle Messaging. You will receive texts about:

• Reservation confirmations and reminders
• Check-in/check-out notifications
• Room ready alerts
• Hotel service updates
• Special offers and promotions (only if you opt-in)
• Customer support communications
• Important hotel announcements

Message frequency varies based on your reservation and interaction with our services.

OPT-OUT: You may opt out of receiving text messages at any time by:

• Texting the word STOP to (877) 464-6893
• Replying with the word STOP to any text message you receive from The Houze Hotel
• Contacting us directly at stay@hotelhouze.com

IMPORTANT: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service and hotel operations, is permitted for the purpose of providing you with our services.

Message and data rates may apply based on your mobile carrier's plan.

4. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

4.1 Reservations and Hotel Services

• Processing hotel reservations and bookings
• Managing check-in and check-out procedures
• Providing requested hotel services and amenities
• Processing payments and maintaining billing records
• Coordinating special requests and accommodations
• Managing loyalty program benefits (if applicable)

4.2 Communications

• Responding to inquiries and customer service requests
• Sending reservation confirmations and reminders
• Providing check-in instructions and room information
• Sending service updates and notifications
• SMS/text message communications as described in Section 3

4.3 Marketing (With Your Consent)

• Sending promotional materials about hotel offers and packages
• Sharing updates about hotel amenities and events
• Market research and guest satisfaction surveys
• Delivering personalized offers based on browsing behavior and modeled data
• You may opt out of marketing communications at any time

4.4 Legal and Compliance

• Complying with legal obligations
• Enforcing our terms and conditions
• Protecting our rights and property
• Preventing fraud and maintaining security
• Health and safety compliance

4.5 Business Operations

• Improving our hotel services and website
• Analyzing guest preferences and booking trends
• Training staff and quality assurance
• Property security and safety monitoring

5. LEGAL BASIS FOR PROCESSING

We process your personal information based on the following legal grounds:

Contract Performance: To fulfill your hotel reservation and provide services

Legitimate Interests: To operate our business, improve services, and ensure guest and property security

Legal Obligations: To comply with applicable laws and regulations

Consent: Where you have provided explicit consent (e.g., marketing communications)

6. HOW WE SHARE YOUR INFORMATION

6.1 Service Providers and Subcontractors

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Hotel property management system providers
• Payment processing companies
• Online booking platforms and travel agencies
• Housekeeping and maintenance contractors
• SMS/text messaging service providers (Whistle Messaging)
• Legal and accounting professionals
• Insurance providers
• Security service providers

6.2 Marketing and Analytics Providers

We work with third-party marketing and analytics providers to improve our services and deliver relevant offers. These providers include:

New Age Marketing, LLC: Manages our website analytics and marketing technology through Google Tag Manager. New Age Marketing collects only anonymous analytics and behavioral data (such as page views, browsing patterns, and website interactions) and modeled data for marketing optimization. They do not have access to your personal information such as name, email address, or payment details.

OTA SmartOffer: Provides personalized offer technology on our website. This service collects only behavioral data, browsing patterns, and modeled data to deliver relevant offers to website visitors. OTA SmartOffer does not collect personal information such as name, email address, or payment details.

MailGun: Provides email delivery services for our marketing communications sent from the my.hotelhouze.com domain. MailGun processes email addresses and related delivery data solely for the purpose of sending marketing emails on our behalf. MailGun does not use this information for their own marketing purposes.

These service providers are contractually obligated to protect your information and may only use it for the specific services they provide to us.

6.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal process (subpoenas, court orders)
• Enforce our terms and conditions
• Protect the rights, property, or safety of The Houze Hotel, our guests, or others
• Investigate fraud or security issues
• Comply with health and safety regulations

6.4 Business Transfers

If The Houze Hotel is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6.5 What We DON'T Share

We DO NOT:

• Sell your personal information to third parties for their marketing purposes
• Share your mobile phone number or SMS opt-in data with third parties for marketing purposes
• Rent or trade your contact information to marketing companies

7. INTERNATIONAL DATA TRANSFERS

Your information is primarily processed and stored in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our service providers operate.

8. DATA RETENTION

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations (typically 7 years for financial records)
• Resolve disputes and enforce our agreements
• Maintain accurate business records

Reservation-related information is typically retained for 7 years after your stay for accounting and legal compliance purposes.

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

9.1 Access and Correction

• Request a copy of the personal information we hold about you
• Request correction of inaccurate or incomplete information

9.2 Deletion

• Request deletion of your personal information (subject to legal retention requirements)

9.3 Restriction and Objection

• Restrict or object to certain processing of your information
• Object to direct marketing communications

9.4 Data Portability

• Request transfer of your information to another service provider (where technically feasible)

9.5 Withdraw Consent

• Withdraw consent for marketing communications at any time
• Opt out of SMS messages by texting STOP

9.6 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: stay@hotelhouze.comPhone: (877) 464-6893Mail: 305 Michigan Ave, Detroit, MI 48226

We will respond to your request within 30 days. Please note that some requests may be subject to verification of your identity and legal limitations.

10. SECURITY OF YOUR INFORMATION

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of sensitive data (payment information, personal details)
• Secure servers and data storage
• Access controls and authentication for staff
• Physical security measures at the hotel property
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children without parental consent. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

12. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to:

• Remember your booking preferences
• Analyze website traffic and usage patterns
• Improve website functionality and user experience
• Enable online booking features
• Deliver targeted advertising and personalized offers (with your consent)

We use Google Tag Manager (GTM), managed by New Age Marketing, LLC, to deploy analytics and marketing tags on our website. These tags collect anonymous behavioral data, browsing patterns, and modeled data for analytics and marketing optimization purposes. GTM does not collect personal information such as your name, email address, or payment details.

You can control cookies through your browser settings. Please note that disabling cookies may affect website functionality and your ability to make online reservations.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites, including online travel agencies and local attractions. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

14. CALIFORNIA PRIVACY RIGHTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising CCPA rights

The Houze Hotel does not sell personal information.

To exercise your CCPA rights, contact us directly.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this policy indicates when it was last revised.

Material changes will be communicated through:

• Email notification to guests with upcoming reservations
• Prominent notice on our website
• SMS notification (if you have opted in to text messages)

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

16. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

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